We know well that strength lies in unity and that, without unity, human society cannot evolve. It is essential to know how to live together if we want a society to progress and develop. This is precisely the example of the farmers who came together to acquire a supermarket and sell their products there themselves!
In Colmar, in the north-east of France, in the Grand Est region, thirty-five farmers came together to market their products directly, without resorting to a third party. This courageous approach began with the purchase of a business in Colmar, a former supermarket of the Lidl chain.
Lately, more and more consumers are looking for alternatives to traditional big box stores and supermarket chains. It’s a new concept where producers want to promote their regional products themselves, which encourages more and more farmers to embark on this adventure, like these thirty-five farmers.
These thirty-five farmers bought the supermarket and renamed it “CœurPaysan”, which became a direct sales outlet. They thus respond to a sharp increase in the consumption of local products and can boast of offering lower prices to customers.
This concept is a remarkable approach that illustrates the power of solidarity, not only to lower prices and adapt to the dynamics of demand, but also to provide citizens with high-quality agricultural products!
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