Calzedonia anticipates and announces the start of the summer season by unveiling its range of swimwear.
On this occasion, Laetitia Casta, a renowned model, has been selected as the brand ambassador and star of its new advertising campaign.
Laetitia Casta is famous not only for her impressive resume in the fashion industry but also for her generosity towards others and remarkable acting skills.
The person who began her career in the fashion industry in the 90s has stepped away from the catwalks for some time, but as an iconic model, brands continue to seek her out.
Now, she has become the new muse of the Calzedonia brand.
The famous French model Laetitia Casta has been chosen as the first French ambassador for Calzedonia.
In anticipation of the summer season, Calzedonia reveals the identity of its new muse.
Through this partnership, the renowned brand for its hosiery aims to highlight its fundamental principles, which are also shared by the esteemed model, such as freedom and impetuosity.
Laetitia Casta is part of the small group of French personalities that everyone envies.
It is entirely consistent to consider her magnificent professional trajectory as a model as well as her exceptional beauty that is not solely defined by her physical appearance.
Because the woman who inspired Yves Saint Laurent is just as famous for her runway appearances as for her philanthropic commitment, naturally working with charitable associations such as UNICEF, of which she is an ambassador.
With her unwavering dedication, independent spirit, and Italian heritage, she has managed to charm the Verona-based brand, which is delighted to announce that Laetitia Casta is its first French representative.
Throughout this month, she is seen at the center of a dazzling campaign showcasing Calzedonia’s swimwear range for the 2023 summer season.
An icon of the tabloid press, a source of inspiration for fashion designers, a renowned model, and a symbol of French elegance.
The 44-year-old woman has stepped away from the catwalks in recent times, preferring to focus on her passions for music and cinema.
However, in 2020, following a decade-long absence, she made a triumphant comeback on the runways, showcasing one of the most exquisite collections of the season – Jacquemus’ Fall/Winter 2020-2021 collection.
Nowadays, she is thrilled to become the new representative of Calzedonia for several reasons. “I really identify with the brand image, I love the idea of making fashion affordable,” explains the UNICEF ambassador.
She states, “Furthermore, with Calzedonia, we had the shared desire to create an aesthetic image, using artistic foundations to ignite the imagination. I believe it is crucial to inspire people. For me, it is vital to establish an artistic relationship with the brand I am employed by, so that it is not a power dynamic but rather a collaboration to build a story.”
